Spring is finally here, and people are changing their search habits to more fun ideas and warm weather events. In the upcoming weeks, all of these topics will experience a rise in the number of searches. There's just 24 short days away until May, so getting a jump on what's going to be hot next month can only lead to good things! Here are five publishing ideas on topics that are practically guaranteed to get traffic in May:
To kick things off with a bang, Cinco de Mayo rolls in on May 5 (in case you're not so savvy on the Espanol). No, this day is not Mexican Independence Day, but a lot of people think it is. What type of content will people be searching for on May 5th and before? They'll be in hot pursuit of cool t-shirts to wear, party accessories, event planning ideas, lists of the best local Mexican restaurants in cities and small towns, and lists of the best events. Even travel related leaves, if they are focused on towns that have big Cinco de Mayo festivities, will receive some extra traffic during the events.
Graduation season is almost upon us, which can only mean one thing: a whole class full of fresh new faces will enter college life and the work force, looking for tips on preparing for college, pursuing jobs, and looking for cool towns to reside in for their new job or school. Muster up your recommendations based on your college experience, or point people towards the best resources on the web and off for finding a new high paying job. In addition, graduation parties are going to be thrown, which means people are going to be buying up graduation gifts and planning graduation cookouts, BBQs, and parties. Supply them with what they need by publishing a leaf or two on graduation party supplies, cakes, decorating tips, and gift ideas.
Gardening is going to continue to be a highly searched topic in May, but will expand into other categories like lawn maintenance. Gathering up your best lawn cutting tips isn't a bad idea, or maybe even a leaf on how to find a reputable landscaper that won't rip you off. It still isn't too late to be focused on flower gardens, tomato plants, and vegetable gardens. To get even more traffic to your leaf, think niche with your garden topic. Organic gardening, composting, and non-GMO veggies are good examples of this. Also, be sure to take pictures of your own gardens this year to include on a future leaf!
Towards the end of May, at least in the Northeast USA, Pacific Northwest, and Great Lakes, the temperature will start to heat up, which will bring beach tourists. Vacationers will be looking for the ideal place to rent homes, vacationers will look for activities in the places they're headed to, and locals will want to know how to avoid the tourists. Whether you travel or not, you probably have some valuable information stored away in your noggin about one of these topics. Beach goers will be interested in things to bring to the beach (make your own essentials list), flyers will want to know their way around the airport they're flying into, and road trippers will want entire itineraries planned out for them on a single leaf.
Last, and certainly not least, is Mother's Day. This is one of the days of the year that people spend the most on, and also search for ideas on how to make the day extra special for mom. Instead of focusing on the norms like cards, flowers, and candy, think more unique for Mother's Day: funny ecards, the best restaurants for Mother's Day in your city (or even the worst), and customized products to give to good ol' Mom. When you're planning out your gift guides, remember that personal insight and experience goes a long way towards selling a product, and so does being genuine and helpful.
Here are some other events and things that will experience a traffic boost in May:
- Wedding planning
- Wedding photographers
- Wedding stationary
- Best beaches
- Summer birthday parties
- Memorial Day
- Pet walking
- Best bike trails
- Outdoor kids toys
- Bug bite, sunburn, and rash prevention
- Water activities
- BBQ tips, recipes, and supplies
- Summer concerts and tours
What are you writing about to accommodate warm weather searches? Have one to add to the list? Tell us about it in the comments!