.Absent the right promo efforts, your "great" content will be very lonely.http://www.seo-news.com/great-content-does-not-equal-increased-traffic-promoting-your-great-content-does/. # 101 leaves 1797 forum posts Great article. The same promotional techniques and advice apply to a leaf, and your entire account. Especially important is this:"Never give up. If you market it well and you keep producing interesting, fresh content, people will read what you have written and people will visit you. What’s more, if your blog offers information, helps to teach your readers and allows the reader to develop personally, it will be a hit, but only if you don’t give up on it." # 27 leaves 55 forum posts But the two go hand in hand - without great content it doesn't matter how much you promote. No one will read it and they certainly won't come back for more. ;) # 101 leaves 1797 forum posts I've seen people create content that isn't that great and be great at promoting it, and I've seen people create outstanding leaves and not promote them. Overall, great content has a better chance of being found by search engines, shared, and read even with little promotion than subpar content will have with great promotion. # 27 leaves 55 forum posts I believe this is true as well - especially when you consider the Penguin updates. If you don't know what you're doing with promotions and put you're backlinks in the wrong places you might find yourself buries so deep in the search engine ranks that no one will ever find you.